Introduction into SEO

This site aims to provide an introduction into search engine optimisation, or SEO, for beginners. This site starts off with the basics of SEO such as meta data and page content and expands into off site factors such as links and social media. This site also provides information on some of the online tools that you can use to provide you with important information that will help when making decisions. Without the ability to track the impact of your SEO campaign you cannot know how successful it is.

For a sumamry of what SEO is, have a look at the “What is SEO” page that gives an overview of the origins of SEO.

SEO Blog

For regular updates why not check out my SEO Blog, updated weekly.

Targeting the right search terms

If you understand your business model and your customers then you can optimise your site and content to help improve your business awareness and potential for visits. You do not need to be a developer to get the most out of your site and maximise its potential. You may need some patience and a willingness to experiment and try new techniques and keep up to date.

Universal SEO Techniques

The basics of SEO apply to all sites, from blogs to small businesses and company sites, to multinational corporations. This online guide will help you ask the important questions and understand why other sites may be above you in search rankings and how you can boost your own ranking.

One of the first things you need to do is ensure that search engines can find your site. You need to ensure there are no barriers to search engines finding and indexing your site. There are many tools that explain how search engines see your site, including Google Webmaster Tools, as well as analytics packages that can help you understand where your visits come from.

Establishing your Website

If you are starting out online, or have a website but not generating much interest, then you need to ensure you get off to a good start to help promote your business online. This site offers advice on building up links to help your website be seen on other sites, as well as trying to increrase your sites ranking in search engines. Link building is an activity that many don’t consider but if your site isn’t mentioned anywhere then it is difficult to generate interest.

From Site Speed to Social Media

This site also explains some more recent advances in search such as the speed of your site and social media. It is not always obvious how to promote your site using social media so have a read of the different strategies you can use for different social sites.